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FishBarrel: Australia – Being Effective

To date there have been over 700 submissions using FishBarrel since it’s release, largely to the UK’s Advertising Standards Authority.

In Australia however, FishBarrel is only starting to gain traction – In this post we’ll look at some pointers on how to be effective in reporting complaints to the Therapeutic Goods Administration (TGA) and the Australian Consumer and Competition Commission (ACCC).

FishBarrel Options

You may wish to include regularly breached legislation reference information in the “Header” section of FishBarrel’s option page and remove that which is unnecessary before submitting your complaint to the TGACRP/ACCC.

Take Focused Screenshots

Take screenshots that focus on the claims you believe are in breach of the Therapeutic Goods Act, Therapeutic Goods Advertising Code, or the [Australian Consumer Laws]. You may wish to highlight the claim first, then take the screenshot of the advertisers’ website.

Highlight Specific Claims

When highlighting claims, highlight only that which is necessary (but don’t quote out of context). It’s far easier for the TGA’s Complaint Resolution Panel (TGACRP) and the ACCC to examine specific claims about a product or service rather than sifting through large chunks of text.

Enter Background Information

When you review the complaint, you should include in the “Background” field WHY you believe the claims are in breach of the law. This will add weight to your complaint.

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